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Properly created, videos are easy to capture, to the point, and available anywhere.
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What is the added value of investing in good screencasts?
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What types of screencasts are there?ĭepending on the product, the context of use, and target group, different types of screenshots of your software or services can be used to support technical communication. In short: the more complex your product and the more it requires explanation, the more likely you should include video material in your documentation project. In this case, do without the video instructions and invest your time better in the quality of your text instructions. If your product is designed intuitively and therefore easy to use, the additional investment in video documentation (apart from marketing purposes) will hardly be justified for technical documentation. Text instructions for the same instruction, on the other hand, take around 10-15 hours to book.
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The screencast of complex instructions can often include several minutes of final video material.Ī five-minute manual can therefore require between 15 and 30 hours in production. All this and more is possible with various screencast variants.Ĭompared to the usual text instructions in technical communication, on-screen or video instructions are also associated with additional work.Ī technical writer or technical editor can easily plan 3-6 hours for one minute of high-quality video material. for your customers, but also your employees and potential new customers.įrom the initial setup of the notebook for new employees, the functional overview of a digital telephone system, the virtual interactive company tour to familiarization with your complex software products. What is “normal” for users of the younger generations is also enjoying increasing popularity with other target groups such as technical experts and, above all, increasingly in the enterprise software and IT environment.Īs a company, you can successfully use screencasts to convey knowledge for the users of your products, i.e. They prefer videos for quickly grasping knowledge about products and finding quick solutions to often complex problems. Who needs a screencast and who is not?Īccording to a 2013 study of young people, young target groups in particular are not aligning their brand awareness with status symbols, but with things that make their lives easier. Screencasts are just one of many ways to document an IT system, IT infrastructure, IT services or software.īut where usual instructions in text format alone fail, software videos are an ideal addition to present your users with complex issues in a comprehensible and easily understandable way.
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The linguistic support of the video material is, in my opinion, an important part of a screencast and fills the image material into full instructions. The screen recording is often supplemented by the specific highlighting of certain elements: by zooming in, highlighting in color or by hiding disruptive content.Īn explanatory voice accompanies the whole thing and ensures a better understanding.
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